Last episode we taught you what BLACK PROPAGANDA is. This week we teach you the first four steps and HOW TO HANDLE IT!! If you are doing anything worthwhile in this world, you need to know how to do this. Sooner or later, you are going to get attacked. You probably already have, whether you realize it or not.  We are not trying to make you fearful, but there is no sense in being silly.  The world is full of madmen, and there are few of us without an enemy or two.

Considering how important this subject is to your survival and the expansion of your enterprise, we have given little attention to PUBLIC RELATIONS.  If you never thought of it as important before, I guarantee you will after listening to a description of how a black version of this technology can be used to destroy you!

Enter the world of Public Relations.  Our next few episodes are going to bring about a new and better understanding of one of the most important tools in your arsenal as an administrator, but one of the least understood.   Let’s start by defining our terms.  This episode will set you up for a brand-new episode coming out later this week, so don’t skip it!!

Occasionally topics for episodes are suggested to me by a listener.  This week’s episode stems from a simple suggestion, but the more I looked at it, the more I realized its extreme importance.  This may be your most important episode to date, as it presents something you need in order to master everything else.


We talk about “spiraling out of control”.   We all know what that feels like, and nobody likes it.  But how about “spiraling into control”?  Could that be a thing?   Actually, yes.  The route to success is a spiral just as surely as the route to failure.  Listen to this episode to make sure you are spiraling in the right direction!

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