REVIEW EPISODE: How to Measure the Quality of your Promotion

Yes, you need to outflow to inflow.  But is all outflow equal? Or is some outflow more effective than other outflow?  How do you know?  We have seen members eliminate their most productive promotional actions, either because they had no way to MEASURE whether they were getting results, or, more commonly,  were using the WRONG measuring stick.  Learn the fundamentals in this episode.