BusinessWISE

Episode 21, Volume 2: What is Goodwill Promotion?

There is an intangible asset that is vital do your business, and it is called GOODWILL.   It may be intangible, but it is so valuable you can actually put a price tag on it, and it is intimately connected with another “intangible”: LIFE! If you understand the relationship between these things, prosperity is assured, and if you don’t…well, just listen to this episode!

Episode 20, Volume 2: The Lever That Can Move The World

Archimedes said if he had a long enough lever, he could move the world.  Well, maybe you aren’t trying to move the world, maybe you are, but for sure there are a few mountains around you wouldn’t mind moving, right? Stop doing it the hard way! Learn to use the lever that can probably accomplish anything!!

Episode 19, Volume 2: The Primary Barrier to Production

What do you need to do to get real and consistent production out of your team?  That means ALL your team, not just the one or two angels you were sent from heaven.   Is there a secret?  Yes, there is.  There is a barrier to production which Mr. Hubbard discovered ranks senior to any other barrier.  It is the PRIMARY BARRIER TO PRODUCTION, and it’s time you learned what it is and what you can do about it.

Episode 18, Volume 2: Attack Back!

The last four episodes have been a series discussing the subject of Public Relations, and in the last three we have been focusing on its “dark side”, Black Propaganda.  This is the last episode where we are going to talk about it, but you may want to listen to it a few times because this one is going to make your guts churn a bit, I promise.

Episode 17, Volume 2: When You Are Attacked

Last episode we taught you what BLACK PROPAGANDA is. This week we teach you the first four steps and HOW TO HANDLE IT!! If you are doing anything worthwhile in this world, you need to know how to do this. Sooner or later, you are going to get attacked. You probably already have, whether you realize it or not.  We are not trying to make you fearful, but there is no sense in being silly.  The world is full of madmen, and there are few of us without an enemy or two.

Episode 16, Volume 2: What is Black Propaganda?

Considering how important this subject is to your survival and the expansion of your enterprise, we have given little attention to PUBLIC RELATIONS.  If you never thought of it as important before, I guarantee you will after listening to a description of how a black version of this technology can be used to destroy you!

Bonus Episode: Back by Popular Demand - Defining PR

Enter the world of Public Relations.  Our next few episodes are going to bring about a new and better understanding of one of the most important tools in your arsenal as an administrator, but one of the least understood.   Let’s start by defining our terms.  This episode will set you up for a brand-new episode coming out later this week, so don’t skip it!!

Episode 15, Volume 2: Perhaps Your Most Important Episode

Occasionally topics for episodes are suggested to me by a listener.  This week’s episode stems from a simple suggestion, but the more I looked at it, the more I realized its extreme importance.  This may be your most important episode to date, as it presents something you need in order to master everything else.

 

Episode 14, Volume 2: Which Way Are You Spiraling?

We talk about “spiraling out of control”.   We all know what that feels like, and nobody likes it.  But how about “spiraling into control”?  Could that be a thing?   Actually, yes.  The route to success is a spiral just as surely as the route to failure.  Listen to this episode to make sure you are spiraling in the right direction!

Episode 13, Volume 2: The Six Steps to Making Dreams Come True

We all have dreams, don’t we?   Please tell me you are a dreamer, because those of you that dream and work to make them real are building a better world.  But wouldn’t it be helpful if you knew exactly HOW to make dreams come true?  You are about to learn.